Active marketing is attacking marketing. However, such marketing is very rare, because today’s world is very passive and passive marketing. The overwhelming majority of companies live in such a way that they do not need to do something new, everything seems to be “drifting.” Almost always businessmen do not differ from the majority, although they should be different.
Businessmen simply have to be active if they want to remain businessmen, because the market requires active marketing. However, sadly enough, most businessmen live according to the principle – he opened a business, put him on his feet, and then lie on the sofa and “cut the loot”. They believe that as soon as the business is open and began to give income, it means that life is successful, it means you can relax and “cut the loot” on the existing business without straining the rest of your life.
The nature of the business is such that it is constantly necessary to apply active marketing.
To think and apply such a strategy is a big mistake. Some sooner or later realize this mistake, while it is almost always too late, others do not realize and instead of businessmen they become “Don Quixote”, who then struggle all their life with “windmills” including high taxes, aggressive competitors, and others .
Nature is designed so that you can not relax, especially not if you are a businessman. The nature of business is such that it is constantly necessary to apply active marketing. A businessman who does not want to be left behind should become a marketer. If you relax, you degrade. Given that all degrade, degradation may not be noticeable at first. Then, as usual, it will burst out of the blue, suddenly.
Active marketing for leaders
There is only one way to avoid degradation – constant movement forward and only forward, through active marketing, because the market requires active marketing. You can of course try to constantly keep “acquired by overwork”, but this is a very energy-intensive and resource-intensive strategy. The world is designed so that there must be a constant dynamo. In business, there is only one technology to ensure dynamics – marketing.
In this case, marketing is not easy, but attacking active marketing. Active marketing is a constant readiness to go forward, to master more and more new frontiers, to carry out expansion. This is the only way to ensure the future of your business. An attacker is always an initiator of changes. Through marketing, you can change the markets, consumers, suppliers, the macroenvironment, the microenvironment.
Attacking marketing is active marketing.
At the same time, the goal of the attack is to create dynamics for your company, and the dynamics are not simple, but one that will create more favorable conditions for it and will provide a greater amount of profits and revenues. If you look around, everything that has ever been received by anyone is almost always, except for cases of inheritance, was received as a result of an attack. Only through an attack can you get new markets, new consumers, the best suppliers.
Attacking marketing is an active marketing, such marketing, in which the weather is not expected from the sea, but the right climate with the right weather is created. To attack is to be on the crest of a wave. Only one who attacks can take off the cream can hope for a successful future, while others will be content with “leftovers” if they of course remain. If a passive device can give a short-term result, while very, very precarious, then as a result of the attack, a situation is provided in which there will be a long-term result that hardly anyone will decide to attempt.
You can attack only when there is an attack system. The attack system is a marketing system, with an expansionary marketing system. The main characteristic of the expansionist system is to live not only in the present, but also in the future. To live in the future means to see oneself in the future, create plans for the future and ensure their realization.
At the same time, one of the main elements of the attack system are specialists engaged in creative work, because in order to live in the future, it is necessary to create something that has never happened before. It is necessary to create new products, it is necessary to create new marketing systems, it is necessary to create new ways of advertising, all this is “ammunition” through which the attack is carried out.
Create “ammunition” and apply them through marketing, actively apply, because the active use of marketing requires the market. The more activity on the market, the greater the results. In the modern world, the role of creative experts and the “ammunition” they create is very great, because in fact the struggle is between creatives, and the rest of the company just “shoots” the “ammunition” they created .