How to save a business or why marketing is needed
Imagine for a second that all customers are gone. There were customers, and sharply they are not. Not a single customer. All at once disappeared. There was no one to sell. Warehouses overwhelmed, but no customers. Nobody is interested in goods and services. Around the silence, everything is smooth, like a lake in calm weather. The world seemed to freeze and stop. You look like a photograph that captures the moment. Imagine, imagine. Be bold, look into the eyes of reality. Show her what you are worth. Show her who you are in life.
Look until one of you blinks. If she blinks first, you win. If you – she won. Only by looking into the eyes of reality, you can see yourself, you can understand who you are and what you are. You will be able to understand what place in this world you and your business occupy. Looking into the eyes of reality, you look at the point of reference. Looking at the point of reference, you will clearly understand that everything is not as scary as it may seem.
Why? Because you will not leave below the point of reference, because it is the limit, the absolute limit beyond which there is nothing. The starting point is the bottom. The sensation of the bottom is relaxing and soothing. Standing at the bottom, look up. What do you see? You see the potential, just a huge potential. You see the potential not only yours, but also others. Every business has a potential that just needs to be developed.
Capacity building needs products and services. Therefore, customers will never disappear. It will never happen. They have always been, are and will be. The only question is to find them, and to find quickly and cheaply. If consumers are expensive, you earn little or no profit. If you search for clients for a long time, others may find them and offer them their goods or services, as a result, the consumer will be lost for you forever. So if you want to know how to save a business – the answer to this question is really simple.
To save a business, you just need faster than others and get consumers as cheap as possible. The idea is of course banal, but it’s not easy to implement it. There are no other ways. To save the business in other ways will not give competitors. The cheaper the consumer, the higher the profit, because there are no other sources of cost reduction. Clients themselves are not generated, they must be produced.
Spending on the production of customers is also natural, how to spend on the production of goods. Is it possible to do without creating customers and spending on it? It is impossible, because the client does not know about your products until you tell him. No one except you will do this, no one except you will talk about your products. To tell a customer about a product or service, information channels are needed, information carriers are needed, and most importantly, quality information about the product or service is needed, and not any, but in a language that the customer understands.
If you have no channels, no information, its carrier, you will not be able to report your products to the customer. This means that you can never get customers in general and cheap customers in particular. To get at least some customers, and even cheaper and faster, you need technology. Is there such a technology? There is – this is marketing. This is not to be said out loud, but the main purpose of marketing is to reduce the cost of customers and reduce the time of their generation.
You can fish a fishing rod, and you can put the network. So marketing is to fish with a net. If you put the net correctly, you can catch a lot of fish at once. Of course, you need to invest in the network, it costs a little more than a fishing rod. But do not need a bait, which is enough exactly one time. As a result, the network is cheaper than fishing rod. And fishing with a fishing rod suggests that you need to sit and catch. The network can be set up and periodically checked while doing other things at this time.
Marketing is a very popular tool all over the world. Huge funds are invested in it. Very often, investments in marketing reach up to 20% of revenue. All this is not just because every dollar invested in marketing brings 5-10 dollars, and sometimes more. That’s why you need marketing – it makes money, good money, it allows you to squeeze the maximum out of the available amount. It may seem that 20% of the investment in marketing of the amount of income is a lot. But if you count how much money is lost due to lack of marketing, then it becomes clear that in fact it is not so expensive and expensive.
Investments marketing is one of the first investments. They are usually made before production begins. Of course, you can invest in marketing later, after enough fish are caught with a fishing rod so that you can let them catch with the net. But you can spend it all your life. It is more logical to shrink a little and immediately catch the net. It is more logical to build all the processes initially on the principles of marketing. Thanks to marketing you:
get only suitable customers;
spend time only on eligible customers;
get a lot of customers at once, not one at a time;
spend money only on “their” clients;
get the cheapest customers