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Franklin Haney founded FLH Company in 1967
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Novus Ordo Millennium. How to become a real postindustrial?

It says a lot that the transition to a post-industrial economy has been launched. However, not all running processes succeed. Post-industrial transition is no exception. He can, as held, and not held. Given the fact that there are individuals and groups of individuals to whom he is not profitable, they create many obstacles aimed at his breakdown.

There is an opinion that several times the breakdowns have already occurred, which means that even now a breakdown is quite likely. Moreover, it is not even his opponents who can play a decisive role in disrupting the transition, but just those who are interested in it and who implement it. The bottom line is that there is one problem on the way to the transition, which is still not completely solved.

One can say more – the problem is not even really identified. Most likely, it was about this problem that past attempts broke. It was finally discovered due to the analysis of comments to the three previous articles from the NOVUS ORDO MILLENNIUM cycle.

Articles cycle NOVUS ORDO MILLENNIUM posted on several resources. As a result, diverse and fairly representative data were collected. After collection, they were carefully analyzed. The data were analyzed not in the usual context, but in the context of noomarketing. This is what allowed us to identify the problem.

According to the results of the analysis, 4 groups of readers of articles were identified that can be conventionally called indifferent, interested, aggressive, like-minded people. Indifferent – did not react to the articles, or did not read them at all. Interested – read, but did not comment, did not express their opinion.

Aggressive – read articles, they strongly touched their inner world, therefore articles were identified by them as a threat. To eliminate the threat, they wrote comments that can be regarded as aggressive. Like-minded people expressed their solidarity with the ideas and thoughts that were voiced in the articles.

And where are those who want to actively participate in the implementation of the post-industrial transition? And they almost did not exist. Few offered their help, few expressed a desire to help, somehow to participate. There were those who were interested in some particular points from the articles, and they made different proposals. Maybe the articles are bad and the thoughts in them are bad and that’s the point? But then where are the alternative options and their qualitative argument? They can not be said. What does it mean?

This means that there is practically no “market” of postindustrial. There is no real post-industrial discourse. People are not pumped up with the idea that a postindustrial is needed for. There is a near-postindustrial discourse, there are people who talk about it, try to guess how it will look, sympathize with the new format. There are willing to jump into the post-industrial train to enjoy its benefits. But there is no truly post-industrial discourse.

What is discourse? Discourse is an operational or in other words a basic idea. To be better understood, the operating concept is a kind of analogue of the operating system installed in each computer. Within this idea, all other ideas are realized. This means that discourse begins with an idea. The problem is that there is no idea for the post-industrial discourse.

There are thoughts about what a postindustrial format is, how good it is, how useful it can be. But the idea itself is not. In fact, there are no cores for the post-industrial formation. Its idea was in the agrarian formation. People were pumped over by this idea and included in the discourse, becoming its active, rather than passive participants.

The industrial formation had its own idea, people were pumped into it and became industrialists. The postindustrial formation does not yet have an idea, therefore it is not implemented. As a result, people are not pumped over by his idea, they do not have a driver installed for understanding post-industrialism and including it in the discourse around it.

In fact, now it’s not the post-industrial world that is coming, but some other. You can call it differently: pseudo-post-industrial, near-post-industrial, sub-industrial, semi-industrial. In essence, an industrial, or even more precisely, agrarian-industrial format puts on a mask of post-industrialism. They are trying to pull some elements onto the industrial formation and pass it off as post-industrial.

All this is logical and cannot be otherwise. The bottom line is that most people are pumped over by the ideas that underlie the agrarian or industrial formation, and some also by the idea that underlies the pre-agrarian formation. Many, in principle, want to live in a new formation, because they intuitively feel that the old is exhausted, and there is nothing more to do in it. But the intellectual driver for this formation is not installed, the discourse is not formed, therefore it turns out as it turns out.

What is the idea behind the agrarian formation? To understand this, it is necessary to describe the conditions that were in the days of pre-agrarian formation. The conditions were tough. There were a lot of people, what nature gave in ready-made form was clearly not enough, so people often starved.

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