Needs as the basis of a successful business
Any business is based on satisfaction of needs. However, it is important not only to know that people have needs. It is much more important to know how they are formed, because such knowledge will allow them to create and have a successful business. Why business will be successful? Because you can create as many needs, and therefore customers, as required for the business.
The foundation of a successful business is meeting the needs of people. Accordingly, the real business may be engaged in one who is ready to accept this thought, the thought that he will have to deal with the needs of other people. Not by your needs, but by the needs of other people. Successful satisfaction of someone else’s needs is money, and therefore profit from marketing.
Satisfied someone else’s need, you get paid money. Money does not pay for goods or services, but for doing something that does not want or can not do the other. Need is only the beginning of the process. After need, there is also need. Need is a state of uncertainty. In it, a person feels that he needs something, but does not realize that. Common situation?
The situation is familiar to both the buyer and the seller. Everyone was in the role of a buyer and was looking for something, not knowing what. A competent seller does not immediately offer the goods to the buyer, because a competent seller knows that the buyer may not be ready to buy. First, a competent seller finds out the need of the buyer, and does it very carefully.
… only in a state of need is a person ready to buy
Then he satisfies it, passing the relevant information to the buyer and only then offers the product, because only after the need is satisfied, the need arises for this product. To cause a state of need through the satisfaction of need is required because only in a state of need is a person ready to buy.
To understand the algorithm of the formation of needs is possible only if you understand why you need marketing and if you realize that the only natural, and therefore normal, condition in nature is a state of homogeneity. If someone wants to argue with this – all present you throw to nature and ask her why she arranged everything so that why she needs it.
The opposite of this state, which is not natural, and therefore the norm, is a state of heterogeneity. A person wants to get rid of this condition. What is uniformity? For example, a homogeneous dam in the event that air or water is on all its sides, if it is air on one side and water on the other is non-uniform.
Where there is homogeneity, there is no need and no reason for business.
It is in a state of homogeneity that any person is initially in relation to everything. In some places there is heterogeneity about something, and it leads to the fact that there is a need. For this reason, it is the state of homogeneity that should be taken as the starting point for the formation of needs. Business begins with need, and need itself begins with homogeneity.
Where there is homogeneity, there is no need and no reason for business. The basics of a successful business is only where there is heterogeneity, where there are needs and requirements. Uniformity does not happen by itself. It happens in relation to something. Therefore, a logical question arises: to what can a homogeneous or heterogeneous consumer be.
The answer to this question is simple – the consumer may be homogeneous or heterogeneous to the market. If something suddenly appears on the market that a consumer does not have, then he becomes non-uniform towards him and he has a need. But not everything is so simple, because not every market is a consumer. The consumer is only part of those markets whose ideas are embedded in it.
For example, the idea that underlies the iPhone is embedded in the consumer.
For example, the idea that underlies the iPhone is embedded in the consumer. Accordingly, when the next device comes out, the consumer becomes non-uniform to the market. If the idea that underlies Samsung’s Galaxy smartphone is introduced into the consumer, the release of the new iPhone will not cause his needs, he will not even notice it.
Now, if a new Galaxy from Samsung comes out, then another thing, then it will become non-uniform. Accordingly, the secret of a successful business is to constantly change the idea underlying the market through the interaction of marketing and sales. Then, under this modified idea, a product is produced that allows it to be realized.
Will never be successful. A successful business is a purposeful process that is carried out using marketing, more precisely, even noomarketing, because marketing does not provide for the creation of needs.