Small Business Marketing
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Creative class as a way to fit into the future

Creative economy is a reality that has already come. Each type of economy implies the existence of a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its base. So far, this elite has no common collective name, because it did not feel that it is a single whole, but over time this elite will necessarily get a self-name. Processes in this direction are already underway.

One of the options, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, pointing out that people belong to the creators of creativity. Through such a name, it is possible to reflect the fact that this stratum of people is better than others is able to create truly new ideas. In this case, probably for the first time in the entire history of mankind, the elite will have power not over people, but over a more subtle substance, over ideas.

The idea is really a very thin substance, with which not every person can work. This is due to the fact that the idea cannot be seen, it is impossible to smell it, it is impossible to touch it, it is impossible to feel the taste, because a person does not possess anything that he could do. In order to deal with an idea, it must be dressed up in the substance that a person can interact with, in other words, the idea must be materialized, but not everyone can do it, but not because there are no abilities, but because there are no tools .

So far, the creative class uses intuition rather than technology, and therefore this class is still small, because not everyone has an intuition set to “the right wave”. Over time, you will have to use technology, because intuition is not the most reliable thing, but not everyone can use technology, but only those who will have access to it. Here finally a new elite will be formed and it will become that part of humanity that will have access to tools for working with ideas.

The creative class is not yet fully formed. While the creative class is emerging, admission is free. Become a creative can anyone who will engage in the generation of ideas and will do it better than others. At the same time, the entrance barrier there is very low now, in other words, in order to become a creative you just need to start doing it.

In due time, after the collapse of the USSR, anyone who drove at least something became rich because everything was in short supply. However, then the bar gradually rose, and it became harder and harder to become rich, because it took more and more intelligence and strength until it reached the point that it became almost impossible to get rich on the old “themes”, only those who owned technologies and created new “Topics”.

Thus, over time, to become a creative, too, will have to master the technology. One of these technologies already exists – this is noomarketing. So far, it is still available to everyone, but over time, the cost of access to it will increase, which means that not everyone can get it.

Active placement of barriers to entry into the creative class will begin when the number of its representatives reaches a critical number. This will happen when the number of creatives reaches the amount that is able to cope with the infrastructure of a creative economy to which all lower sectors of the economy belong: the agricultural, mining, industrial, informational.

Now you can get this infrastructure for free, but then, when all of it is under the control of one or another creative person, it will be impossible to get it. If someone wants to become a real creative, he will have to rebuild the appropriate infrastructure, for which money will be needed, and money can only be earned in a creative economy, and this, as you can see, is already a vicious circle and it will be virtually impossible to break out of it.

The elite of the creative economy will be formed sooner or later. When this happens, the new elite will begin to put very serious barriers to entering their own circles and become members of the creative class, even if you are able to better and generate ideas for others. So if there is a desire to become one of the ideocrats, it is better to start doing it now, because then it will be too late.

This is due to the fact that when the creative class has a significant part of capital, they will simply take all the power into their own hands and keep it until a new sector of the economy takes first place until the next type of economy begins to take shape. which will replace the creative economy.

So it is quite obvious that the future belongs to the representatives of the creative class, it is they who will move further humanity, which will completely veil from them. This is due to the fact that only societies in which there is a creative class will be able to be globally competitive.

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